My time in advertising (kind of)

About two months ago I was fortunate enough to be asked by my local indie theater, The Kress Cinema & Lounge, to make a Kickstarter video for them. Needless to say, I was honored and set to work on a couple of different options. In the end, the fine people at The Kress requested a simple, straightforward video that got to the meat of the campaign.

In all, I worked on three concepts. The first two concepts were shelved, but since I thought they were neat, I wanted to share them with you. Perhaps the skills and experiences I've learned on this project will serve me well in the future. Anyway, here they are. Both concepts were supposed to lead into interviews with Ron, Linde and John explaining the project.

This first concept was meant to as an homage to 1930s newsreels. I wanted to feature the (former) heads of the major studios as Mr. Burns-type characters out to destroy independent theaters, and I think I succeeded. I was hoping that the audience would enjoy the humor, but understand the very real changing climate in film.

This second concept was created as a way to explain the history of theaters and projection equipment. I wanted to give a larger context for the changes in technology since theater audiences never get to see the work that goes on backstage. I felt that if people were giving money to a project, they should know a little bit about it's history and how quickly technology is changing.

In the end, these two little ideas and the final video serve as an example of a project's flexibility. I think the owners made the right choice to go with a simple, paired down video. Happily, The Kress made their goal and a new digital projector will be put in, helping my local indie theater compete in the ever-changing entertainment landscape. This was a fun project to work on and would enjoy another crack at an advertising assignment, if it means I get to use my creativity.

Thanks for indulging me.

-Rob out.